Na de release van ‘When Love Hurts’ en ‘Say Love’ komt JoJo met de meest persoonlijke video ooit voor ‘Save My Soul’. De clip is gemaakt door Zelda Williams en is opgedragen aan JoJo’s overleden vader Joel Levesque, die 61 zou zijn geworden deze week. De clip is geschoten in het Joshua Tree National Park in Californië.
“Save My Soul is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show the range of what it might look like for others who’ve been there,” zei JoJo. ““We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense.”
Regisseur Zelda Williams weet ook hoe het is om om te moeten gaan met verslaving. Zijn vader, Robin Williams, heeft er ook tegen gestreden. “To say the ‘Save My Soul’ video means a lot to me would be an understatement of stupendous proportions…it’s not even our shared experiences with addiction and loved ones who suffered from them, though that is the very real inspiration behind this song and video. ‘Save My Soul’ is Jo’s very real, very honest ode to addiction, and in her expressing her truth, I wanted to give others the opportunity to do the same.”
Check de video hierrrrrr:
